“Forever young, I want to be forever young”, the famous lyrics of Alphaville’s most popular hit from the 80’s. There’s a good reason there are countless songs, movies and books about finding the fountain of youth, reverse ageing – they all echo our everlasting desire to look (and feel) young as long as possible. While there have been tremendous advances in the world of aesthetics since the 1980’s to help rejuvenate our appearance, what about preventing ageing altogether? “Prejuvenation” may hold the answer. In this POPSUGAR article, the experts weigh in on this latest cosmetic procedure trend to dominate the beauty scene and whether it is right for you.

The American Academy of Facial Plastic and Reconstructive Surgery has reported that in the recent years women under 30 make up a growing number of cosmetic surgery patients, an even higher percentage than those in their 50’s. Younger patients are turning to non-surgical cosmetic procedures such as Botox or dermal fillers to address concerns ranging from crow’s feet to expression lines and particularly facial changes that have yet to show, as a preventative measure. “‘Prejuvenation’ is a new and developing trend that utilizes minimally invasive cosmetic procedures to not just reverse, but prevent future aging changes,” Dr. Konstantin Vasyukevich, top NYC facial plastic surgeon tells POPSUGAR.

While the popularity of this beauty trend can be attributed to everything from the Covid-19 pandemic fatigue to unflattering Zoom lighting, it is more likely the “prejuvenation” wave may have already been set in motion much earlier. “Easy access to information about cosmetic procedures through social media is mostly responsible for new trends in cosmetic facial rejuvenation,” Dr. Konstantin says. The plastic surgery taboo has also become passé thanks to the openness of celebrities and influencers, allowing the rest of us to feel more comfortable to undergo facial enhancements and actually talk about them freely.

“Prejuvenation” can be an excellent solution to slow down ageing, but finding the right balance and the right treatment is key. “Some people start doing procedures they don’t really need,” Dr. Vasyukevich says. “Motivated by the hype or following the most recent social media trend, some younger patients are requesting cosmetic treatments that are not suitable for them. Since there is no immediate visible effect with ‘prejuvenation,’ some people might end up getting quite a few treatments before realizing they are not getting any benefit from it.” The choice of the specific treatment to enhance or rejuvenate our appearance is imperative. For some patients, Botox injections in low concentrations to calm overactive muscles work best, while for others dermal fillers can do wonders to help smooth deep lines and folds. A mini facelift can also be a great option to prevent jowl formation for those seeing early signs of ageing. Consulting with a highly qualified facial plastic surgeon who specializes in facial cosmetic procedures is the most reliable way to determine if you would be a good candidate for “prejuvenation.”

You can read the full article in POPSUGAR. If you would like to know more about procedures such as Botox, dermal fillers, microneedling, and others and if they would be beneficial for you, we would be happy to see you for a consultation. Please call our Manhattan-based practice if you have interest in facial “prejuvenation” and rejuvenation procedures with New York’s top facial plastic surgeon and facelift expert, Konstantin Vasyukevich, MD.

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