Amidst the hustle and bustle of New York City, billboards remain a staple—the content of them may change over time but they remain. They almost always feature a larger-than-life face, with timeless vitality that draws the eyes of millions of those passing by, inviting them to engage with their company. That face becomes the face of the brand—after all, it is natural to want to put a face to a name. 

It is just as important for us, as it is for these brands, to present our best face forward. A face-a living canvas morphing over time- that not only invites others to engage in conversation with us but allows us to convey our stories and announce our presence. Just as these faces change over time, the anti-aging treatments available throughout Manhattan have also developed. Recognizing that it can be difficult to navigate all of the available options for treatment, below is a summarized guide of ways to tighten your jawline and rejuvenate your face—from makeup to injectables, lasers, thread lifts and facelifts. 

 Make Up

There is a reason that the makeup industry has become and remained one of the top, booming industries globally. Makeup is very versatile and can produce drastically different results through application. It is also one of the simplest, and reversible, ways to enhance your face without going under the knife. Do you want to slim the lower portion of your face? Simply apply contour underneath you neckline for a firmer jaw line which will provide an overall slimmer and more defined look. Perhaps hooded eyelids are a concern of yours. You can push the color of your eye shadow upwards towards the tail of your eyebrow, giving a subtle lift to your eyes. These are just a couple of ways that makeup can help enhance your facial appearance.  


Similar to makeup, fillers are versatile and a great way to rejuvenate your face without undergoing a facelift. As we age, our faces lose volume and the amount of collagen decreases. This leads to a dull and hollow appearance. Fillers are a great way to restore the volume and provide a supple, youthful appearance. In addition to restoring volume loss that comes with aging, filler treatment can also provide structural enhancements to the face. Similar to contour, filler can be used to accentuate the border of the jaw line. Alternatively, it can be injected in ways to cohesively tie together the different parts of the face.

Energy Devices

With time, our skin loses its elasticity in addition to its volume, making it harder to bounce back to what it looked like in our youth. Perhaps it is loose skin on your eyelids or neck. This is why skin tightening is a crucial aspect of facial rejuvenation and anti-aging treatment. Incorporating energy from different devices allows us to tighten the skin, producing a firmer, rejuvenated look. For example, Ultherapy and Morpheus are two of the most commonly used devices that treat loose sagging skin by increasing collagen production and improving skin elasticity. Ultherapy uses ultrasound energy whereas Morpheus combines micro-needling and radio frequency technology to tighten and lift the skin.

Thread lifts

While it is a bit more invasive than the other methods mentioned earlier, a thread lift is a good solution for those interested in lifting the sagging tissue without committing to a full face lift surgery (and the recovery that comes with it). During a thread lift, your provider will insert medical-grade thread under your skin to pull it into a desired position. This lifts sagging and aging skin for a youthful appearance. 


The most effective and longest lasting facial rejuvenation treatment is facelift surgery. However, just as each face is unique, face lifts also vary- with some being more advanced than others. If you are younger and simply want to address early signs of aging, such as some sagging skin around your jawline, you may proceed with a mini-face lift. A mini-facelift is a less invasive procedure that focuses on the lower portion of your face and neck. If you have more advanced aging, then a deep plane facelift may be for you. During a deep plane facelift, your surgeon will target the deeper layer of your skin to lift the midface and improve the appearance of your jowls and marionette lines. This is a more complex procedure that provides long-lasting rejuvenation. 

The path to facial rejuvenation is full of options and deeply unique. If you are considering treatment that will restore your youthful appearance, Dr. Konstantin Vasyukevich and his team would love to meet with you to discuss the options for facial rejuvenation and help you decide if a facelift is right for you. To schedule a consultation, please contact us via our consultation form or call us at 212-380-3634.

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