There are two things that used to be certain in the world: Men don’t cry and men don’t get facelifts. Yet, scroll through Instagram or TikTok today, and you’ll see that more men are talking about skincare, haircare, and cosmetic surgery than ever before. It’s not just your algorithm. The swapping of beauty tips and advice online is no longer seen as a topic that only women discuss. In reality, men actually do care about their appearance. A NielsenIQ report, The Global State of Male Beauty, notes that “more than 50 percent of men say that aging well and maintaining their appearance matter more today than it did five years ago.”
No where is this more obvious than with the rise of terms like looksmaxxing, mogging, and softmaxxing. Words that were invented to caption videos showing all ways in which young men have gone to great (and often questionable) lengths to get the most chiseled jawlines, full hairlines, prominent chins, and more rejuvenated faces. It’s no surprise that the topic of men getting serious about cosmetic procedures was the subject of the feature, “The Male Gaze,” in the Fall 2026 issue of NewBeauty.
Although the DIY methods and unsavory advice circulating online are questionable at best and downright dangerous at worst, Dr. Konstantin, a double board-certified facial plastic surgeon known for his expertise in facial rejuvenation shared his knowledge with NewBeauty. In the article, he explains the legitimate procedures that men are getting, what results they’re looking for, and why those goals are often different from what women want.
It should go without saying that the dark toxic corners of the manosphere should be avoided when seeking out cosmetic advice. However, it’s clear that the male gaze is turning toward self improvement as beauty and cosmetic procedures become more commonly talked about and sought after among men. There’s never been a better time to cut out the misinformation and hear from a qualified professional.
Are more men getting facelifts?
Age plays a significant factor in which procedures men choose to get. Among middle-aged men in particular, Dr. Konstantin is seeing more and more interest in getting facelifts. “Male faces tend to have more prominent and angular bone structure and a different pattern of fat pad distribution,” he explained in the article. The structural difference has to be preserved during the male facial rejuvenation as most male patients want to maintain the masculine characteristics of their faces.
Why do men seek eyelid surgery?
Another area of significant interest is eyelid rejuvenation surgery. According to the 2025 Annual Plastic Surgery Report, blepharoplasty (eyelid surgery) was the most popular facial surgery of 2025. This surgery can improve the look of under eye bags and reduce deep hollows which can result in a more rejuvenated appearance. However, when performing a blepharoplasty on a man there are certain structural characteristics that need to be taken into account to achieve a natural look that preserves features rather than fully changes the face. “With male eyelid surgery, the goal is to preserve masculine features by accounting for the lower brow position, fuller eyelids, heavier facial tissue and flatter cheek contour,” Dr. Konstantin said in the article.
Learn More About Facial Rejuvenation Procedures in New York City
Making an informed decision about facial rejuvenation shouldn’t be left up to social media. If you’re considering such cosmetic procedures like facelift, necklift, or blepharoplasty, consulting with a professional is key. Dr. Konstantin, a double board-certified plastic surgeon specializing in facial rejuvenation can help you to learn about your options for achieving a more youthful look while still maintaining your unique facial character.
To meet with Dr. Konstantin and discuss your aesthetic goals, request a consultation using our online form or call our Manhattan office at (212) 380-3634.