Just as a well-fitted bra can give you an instant lift, the latest beauty trend—the jaw bra—is intended to do the same for your face. It’s designed to lift, firm, and sculpt the jawline, offering a temporary solution for those seeking a more defined profile. Much like how a push-up bra enhances your natural shape, the jaw bra tightens the skin under your chin for a more defined look. The question is, does this beauty fix live up to the hype? New York facial plastic surgeon Dr. Konstantin Vasyukevich recently spoke with Popsugar to weigh in.

What is a Jaw Bra?

A jaw bra wraps around your chin and ears and works by applying firm pressure to improve circulation and reduce lymphatic fluid from building up in the chin area. This helps create a slimming, more defined appearance. The results are short-lived and last for only a few hours, leading some to use these bras repeatedly to prolong effects.

Do Jaw Bras Work?

How effective are jaw bras? Dr. Konstantin cautions that there are disadvantages to wearing these wraps too frequently. “The downside of using such devices could be the reduction in tone of the underlying muscles, which in turn would lead to more, not less, sagging,” he says. However for those seeking a permanent fix, he emphasizes that surgical interventions, like facelifts or liposuction, are the most effective ways to reshape the jawline, especially when sagging or excess skin becomes pronounced over time.

Jawline Rejuvenation Tips

If surgery isn’t on your radar just yet, today’s anti-aging treatments offer non-surgical options to lift and tighten the jawline. From subtle contouring with makeup to advanced techniques like fillers, energy devices, and thread lifts, there are solutions for anyone looking to reclaim a youthful glow. These alternatives provide results without the commitment of surgery. If you’re curious about rejuvenating your face and jawline, check out our guide on a range of treatments.

Achieving Your Desired Jawline

If you’re considering facial rejuvenation treatment, Dr. Konstantin Vasyukevich and his team are ready to help determine which option is right for you. To schedule a consultation, please contact us via our consultation form or call 212-380-3634.

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